Brief: to disseminate the message of tobacco cessation, prevention and avoidance of exposure to Second hand Smoke in the frame of the Help Project to those most likely to be affected by tobacco use: the young, underprivileged members of European society.

To reach the broadest audience VIA music and mobile phones.

To use the mobile channel as an equitable way of connecting gig attendees with the music, the band, each other and the EU HELP campaign.

We put together/booked and will run The Resistance 6 date tour. Our brief is to encourage young people to think differently about starting smoking by contacting directly on their mobile phones via advanced Blue Tooth technology.

The Resistance Tour will be visiting Dublin, Malmo, Warsaw, Bucharest, Berlin and Rotterdam. In each city we will be throwing parties in conjunction with local promoters, Resistance Tour DJs will be joined on stage by emerging and established local acts. We also developed the RESITANCE Brand, are looking after Viral promotion, on the ground information dispersal and arranging 'facilitators' and 'Ambassadors' in each city. Organising all travel etc.

Client: EU Help Campaign [ www.help-eu.com ] and Tobacco Free Research Institute [ www.tri.ie ]

www.resistancetour.org  +  Facebook Page



Brief: Reposition and redesign of a restaurant into a night club space. With the aim of refreshing clientele, increasing trade, increasing footfall and revenue stream.

This involved a full refit and redesign of the space, including decor and the installation of a hi-end sound system and customized lighting. Providing detailed consultancy on staffing and security. Programming / booking of music and entertainment.

An essential element to the success of the launch of the venue was branding, marketing and promotion. We created a brand and mounted an extensive marketing campaign including on street teams, press campaigns and poster sites at key public transport locations.

Within three weeks of the launch party the venue was operating at near full capacity on Friday and Saturday nights. This generated substantial increases revenue stream, and positioned The Bodega Club as the premier night spot on the South Dublin coast line.

Client: Mr Jay Bourke [ http://sherland.ie/ ]



Brief: To get Xbox 360's Guitar Hero game "sampled" on college campuses. To access student body and generate product recognition.

To achieve this we ran an eight date campus based tour featuring "Songs of Praise" Rock & Roll Karaoke with Xbox 'Guitar Hero' game sampling stages and Xbox Pods positioned on campus.

The events generated high volume traffic trough a dedicated site that we designed for the tour. Footage of students performing on the stages also went viral, and continued to grow long after the tour was completed.

Client : Microsoft [ http://www.xbox.com/en-IE/worldofreals/default.htm ]



Brief: Organize a private party on the Greek Island of Mykonos with under a weeks notice. The brief included locating and securing a suitable venue. Building a production from the ground up which included staging for live bands, DJs, Dancers and performers.

We sourced staging, crew and dressing for the event from Athens. Including acquiring set material from the TV studios in the Olympic Stadium. And transported kit and crew to Mykonos and building the production at a beach location on the island.

The event required organizing international travel including helicopter transfers and liaison with the motor cruiser on which the principle guests were traveling.

Client : Jakera [ http://jakera.com/ ]

If you would like to know how we can help -

please contact us on +353 1 440 4289 or via mail on ops[at]therescuesquad[dot]com